As exclusively tipped by SmartHouse, Panasonic has snared the rights to be the exclusive launch partner of the blockbuster 3D movie Avatar.
In Australia the disc will only be available to consumers who purchase a Panasonic 3D Viera plasma TV. The promotional offer will likely take the form of a variety of bundles onto the purchase of Viera 3D TVs and related equipment, although exact details are still to be announced, the company said in New York overnight. Present at the announcement was Paul Read the Director of Panasonic’s Consumer Electronics Division.
Victor Carlson, Panasonic’s consumer marketing VP, told the US publication Twice, that his company will back the promotional offers using an integrated marketing campaign that will leverage the cooperation and resources of participating retail channel partners.
The film, generated more than US$2.7 billion in global box-office receipts for News Ltd. It’s also been credited with changing the perception of 3D.
“For the consumer, there is really no better way to experience 3D in the home than with this particular disc,” Carlson said. “This is the perfect marriage between this blockbuster made for 3D and what we think is the ultimate home entertainment system for enjoying 3D using our TV sets.”
Carlson said Panasonic sees availability of 3D content “as a really important issue that we are trying to address.”
Panasonic executives said that the The “Avatar” bundle, might not make the difference in a consumer selecting a Panasonic TV over a less-expensive competitors model, but “the entire package of what the Panasonic plasma has for the consumer is in itself the differentiator first and foremost versus anything else that’s in the marketplace right now.
In Australia 20th Century Fox Home Entertainment is the offical distributor.