X

As exclusively tipped by SmartHouse, Panasonic has snared the rights to be the exclusive launch partner of the blockbuster 3D movie Avatar.

In Australia the disc will only be available to consumers who purchase a Panasonic 3D Viera plasma TV. The promotional offer will likely take the form of a variety of bundles onto the purchase of Viera 3D TVs and related equipment, although exact details are still to be announced, the company said in New York overnight. Present at the announcement was Paul Read the Director of Panasonic’s Consumer Electronics Division.
Victor Carlson, Panasonic’s consumer marketing VP, told the US publication Twice,  that his company will back the promotional offers using an integrated marketing campaign that will leverage the cooperation and resources of participating retail channel partners.
The film, generated more than US$2.7 billion in global box-office receipts for News Ltd. It’s also been credited with changing the perception of 3D.
 
“For the consumer, there is really no better way to experience 3D in the home than with this particular disc,” Carlson said. “This is the perfect marriage between this blockbuster made for 3D and what we think is the ultimate home entertainment system for enjoying 3D using our TV sets.”
Carlson said Panasonic sees availability of 3D content “as a really important issue that we are trying to address.”
Panasonic executives said that the The “Avatar” bundle, might not make the difference in a consumer selecting a Panasonic TV over a less-expensive competitors model, but “the entire package of what the Panasonic plasma has for the consumer is in itself the differentiator first and foremost versus anything else that’s in the marketplace right now. 
In Australia 20th Century Fox Home Entertainment is the offical distributor.
Skullcandy 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
Hisense KV BannerAd 728 90 Panasonic Gets Avatar 3D Rights In OZ
ChannelNews AZ100 728x90 Panasonic Gets Avatar 3D Rights In OZ
Px7 S3 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
728x90 Panasonic Gets Avatar 3D Rights In OZ
728 x 90 Panasonic Gets Avatar 3D Rights In OZ
ELX DIG Crosscat Promo 728x90 Mar25 Panasonic Gets Avatar 3D Rights In OZ
FA 979 HN MDF SG14 14gen 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
Westan 728x90px Panasonic Gets Avatar 3D Rights In OZ
HAIER Series 600 FLW HPD Pairs 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
Uniden Channelnews SoloX July 2024 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
250527 SAV Channel news June25 Leaderboard 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
BlueAnt 4SQM PumpAirUltra 728x90px Panasonic Gets Avatar 3D Rights In OZ
Arlo July Promo Digital 728x90 2 Panasonic Gets Avatar 3D Rights In OZ
channel news banner 728x90 Hitachi Panasonic Gets Avatar 3D Rights In OZ
728x90 Panasonic Gets Avatar 3D Rights In OZ
Marshall 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
Flick of a switch 728x90 1 Panasonic Gets Avatar 3D Rights In OZ
AU X8 Banner 728x90 Panasonic Gets Avatar 3D Rights In OZ
MaxRanger4K Leaderboard 728x90 Panasonic Gets Avatar 3D Rights In OZ
GOTHAM 728px x 90px Panasonic Gets Avatar 3D Rights In OZ
BEL2535 BPB024 4SQ Banners 728x90 Panasonic Gets Avatar 3D Rights In OZ
MOTO 36331576 Q3 Ad Banners 728x90 2 Panasonic Gets Avatar 3D Rights In OZ
JBL TourPro3 728x90 Panasonic Gets Avatar 3D Rights In OZ


YOU MAY ALSO LIKE