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Panasonic Australia who thisweek launched their new 3D TV and Blu ray player have snared the rights to give away a DVD version of the Avatar movie following the cementing of a global deal withTwentieth Century Fox Home Entertainment.

Panasonic Australia who this launched their new 3D TV and Blu ray player have snared the rights to give away a DVD version of the Avatar movie following the cementing of a global deal withTwentieth Century Fox Home Entertainment.

A press release issued in the USA overnight said that In tandem with the launch of the 2D version of “Avatar” on DVD and Blu-ray Disc, Panasonic said it has reached an exclusive agreement with Twentieth Century Fox Home Entertainment to offer a $25 rebate on the purchase of a Panasonic Blu-ray Disc player or home entertainment system and a copy of the blockbuster film on either disc format.

Panasonic Hollywood Labs authored the “Avatar” Blu-ray and DVD releases, the company said.

Panasonic has previously partnered with the studio and Lightstorm Entertainment on the global promotion of “Avatar.” As part of that relationship, Panasonic provided the production with its latest A/V technology products.

Panasonic also supported the big-screen release of the film by launching a global advertising campaign in December 2009 tied to a number of Panasonic A/V products, including Panasonic’s FullHD 3D Home Theater Systems that debuted in March 2010.

“Panasonic is proud to be a partner with Twentieth Century Fox Home Entertainment and to have played a part in the big-screen launch of Avatar' and its tremendous success worldwide through our technological and promotional contributions," said Bob Perry, Panasonic Consumer Electronics senior VP.</P><P>"We are equally proud to work with Fox on the next step in theAvatar’ legacy by helping to promote the launch of Avatar' on Blu-ray and DVD.Avatar’ is perhaps the purest example of the tremendous benefits of Blu-ray Disc movies which allow consumers to enjoy stunning FullHD, true-to-life imagery as the movie creators intended it to look.”

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