The Asia-Pacific PC market – excluding Japan – grew an extremely healthy 19 percent in full year 2010, according to an IDC report. The year saw the region of which Australia is the biggest country reach 107 million units, with most countries posting double-digit growth.
The result beat the 15 percent posted in 2009 and 11 percent in 2008, but was weaker than the 27 percent recorded in 2007.
But in Q4 the market came in five percent short of IDC’s initial forecast, with only seven percent year-on-year growth and reflecting a softening of China figures amid inflationary pressure and channel inventory challenges.
“The full-year growth rates clearly show that the region has picked itself up from the economic slump that plagued the region in the past year or two,” says Bryan Ma, associate vice president of Asia-Pacific client devices research at IDC. “And while the last quarter of the year was disappointing on the consumer side, we still expect over 10 percent growth in the region in 2011, especially as commercial buying continues to improve.”
Lenovo continued to lead the region in both Q4 and full year 2010, given its strong presence and activities in its home market of China. Its 20.2 percent market share represented year-on-year growth of 32 percent
Hewlett-Packard’s unit market share continued to decline, dropping 9 percent over the year, but IDC says its efforts in the commercial space helped to keep it in second place in the last quarter.
Dell was third with 9.5 percent of the market.