‘Perfect Storm’: JB Hi Fi Talks Shop, Music And The Future

X

“Australian retail is approaching the perfect storm.” That’s what JB Hi Fi’s marketing guru, Scott Browning, told SmartHouse’s 2012 Smart Awards audience last night, adding the game is about to change irrevocably.

Among last night’s Award winners were Toshiba who won ‘Vendor of the Year’ and Sonos, who walked away with the ‘Product Of The Year’ gong for its Hi Fi wireless system.

Other Smart Award winners included Motorola Razr for Best Smartphone, Samsung 8000 series – awarded best Smart TV, and Apple’s iPad 2 for best tablet.

Toshiba’s Satellite Z830 Portege also got a nod for Best Ultrabook and Samsung Series 9 won Best Notebook.

“Retailers here have had it good for a long time,” Browning said winning a Smart Awards for Retailers of the Year.
But times are a-changing,” he cautioned.

Consumer experience has evolved and they are now looking for better convenience, price and service. “It’s not about price..it’s about audiences and capturing them.”

 And one way Browning hopes to do that is with JB’s flash new music cloud streaming service set to launch just before Christmas, which could give iTunes a serious run for its money.

The JB Hi Fi music service was revealed at the Smart Awards for the first time last night.

It features a tile-grid interface that visually categorises songs according to genre, artist and sub categories galore. So if you like Dance, Jazz or even good old Pop Music, you have every sub-genre imaginable.

It offers 6 million tracks for under $9 a month, unlimited music downloads that can be replayed on a variety of devices and is set to go live before Christmas. 


Although a cloud streaming service, it’s capable of background WiFi caching for music playback when beyond the reach of the web. And unlike other music services that just rip off the look and feel of Apple’s iTunes, JB’s offering is completely original and appears to be well thought out. 

And the yellow retailer hopes  it will leverage store traffic as the race to grab consumers intensifies in the era of stiff online competition.

2012 will be dominated by the multi screen experience, Browning added, with mobility on tablets, smartphones and PC now part and parcel of the mix. “We don’t talk about ‘online’ – it’s about where you are and what you are doing.”

Apple, Amazon.com and Google are among the e-tailers that have given one of Australia’s biggest online electronics retailer inspiration, he said.

But Browning wasn’t just at the Awards to roll off about JB strategy – he was also there to announce the new partnership with 4 SquareMedia (publishers of SmartHouse) in which the media company will deliver product reviews and news instore and online exclusively to JB Hi Fi consumers.
 
 
 And JB’s marketing head also had some other advise for retailers “Think globally , act locally…it’s not about economics it’s about mindsets.”

Retailers must change their mindset. The next 12 months are going to be very interesting, he added. 

Gerry Harvey, take note.

2375 Flare 4SQM Digital Banner Ads LB 728x90 scaled Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
728x90 Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
HAR0532 SHCHnews BT 728x90 Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
728x90 MOTOROLA EDGE 20 PRO Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
728x90 TCL Mini LED FUll Array Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
Sony 290ES 728x90 1 Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
UE Wonderboom2 CNWeb LB Blue Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
728x90 Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
728x90 MOTOROLA EDGE 20 FUSION Perfect Storm: JB Hi Fi Talks Shop, Music And The Future
ARL0447 Arlo Cash Back Promo Nov 21 Web Banner 728x90px 300dpi V3 AU scaled Perfect Storm: JB Hi Fi Talks Shop, Music And The Future


YOU MAY ALSO LIKE