Pioneer Electronics Australia has not denied that it will open their own retail store in Australia. This week in the USA the Company announced that it plans to open three additional locations this year. The stores, like previous Pioneer stores will showcase and sell the company’s full home entertainment line, as well as several products exclusive to Pioneer’s direct sale program.
Pioneer Electronics Australia has not denied that it will open their own retail store in Australia. This week in the USA the Company announced that it plans to open three additional locations this year. The stores, like previous Pioneer stores will showcase and sell the company’s full home entertainment line, as well as several products exclusive to Pioneer’s direct sale program.
During an interview earlier this year Pioneer Electronics Australia Managing Director Yasuo Sakuma said that the idea was still being looked at.
The move to Pioneer branded stores in the US was initiated in 2003 said Mr Sakuma. “This was done to help build the Pioneer brand. We are currently reviewing marketing options in Australia and Pioneer branded shops are just one option that we are considering”.
“Because of our heritage we are able to deliver high quality vision sound and home entertainment very few vendors can do this based on their heritage and audio market background. Sony can but the likes of Yamaha and Marantz and other premium home theatre players are only in one side of the market” said Mr Sakuma.
Twice Magazine reported Craig McManis, strategic marketing VP for Pioneer Electronics, said the “overwhelming success” of the original site, located in Orange County in California, prompted the company to expand the concept. “The first Pioneer Store has exceeded our expectations,” he told TWICE. “We have found that consumers truly value being able to experience the full range of our product offerings, from sound to source to display, which is something they may not be able to do in other retail locations.”
McManis said the Pioneer Stores also offer the comfort of buying directly from a manufacturer, and serve as an educational resource for consumers whether they buy there or through an authorized dealer.
“While some may not choose to purchase at that time, they come away with a greater understanding of their options in the marketplace,” he said.
Products exclusive to the Pioneer Stores include Hamada Credenza furniture with built-in audio, Whiskey Barrel loudspeakers and a forthcoming line of high-performance headphones.
