Pioneer Restructures To Chase Premium Entertainment Market

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A major restructure of Pioneer Australia will see the Company eliminate their Brisbane and Sydney distribution operations. The Company has also said that they are open to the idea of a Pioneer shop within a shop.

The Company, which is currently introducing new home theatre and high end plasma TVs, is looking to expand their operations into the premium end of the market.

Commercial Manager Rob Thomson, a long time employee of Pioneer, said, “We recognise that the market going forward is set to get tough so we have chosen to restructure our operation to better manage costs. When we moved our distribution operations into Sydney and Melbourne, it was based on an anticipated increase in sales from NSW and Queensland,” he said.

“Since making that decision we have seen a change in global policy where we are now more focused on niche and speciality sales across all of our range including sound and vision products instead of having to chase volume,” he added.

When asked whether this meant that Pioneer could open their own retail shops Thompson said, “We have held discussions with some retailers about the concept of opening a shop within a shop. We believe that this model could work for Pioneer as we have a range of premium quality products spanning plasma display and next year LCD TV display.”

 

We also have high-quality speakers and home theatre kits and receivers and we believe that there is a good market for premium quality entertainment products which set us apart from the mass brands. We know that several of the key mass retailers recognise and are re thinking their premium strategy which goes hand in hand with a higher level of service in store”.

Pioneer is in an excellent position to capitalise on this as we have been around for 40 years selling premium entertainment and automotive products”.
 

In a statement issued today Pioneer said In response to the prevailing economic conditions, Pioneer Electronics has streamlined its local business to improve operational efficiencies.

Over the coming months, Pioneer will be centralising all logistics at its Victorian distribution centre based in suburban Braeside. This will provide a more focussed approach to stock management and supply.

Sales functions will be retained in all states. However, in line with other businesses in the electronics industry, Pioneer will also be outsourcing its after-sales service.

The move will see Pioneer’s Victorian-based service facility retain a team of specialist technicians, who will provide support to our extensive nation-wide service agency network of over 120 agents, as well as servicing selected specialised products.

Pioneer service agents can be located on Pioneer’s website (www.pioneer.com.au). 

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