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Pioneer is launching a new campaign that will highlight the safety aspects of its own in-car navigation and entertainment products.


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The news comes as State Government’s around the country crack down on driver distractions, including motorists using their mobile phones illegally whilst driving, as well as the distraction of operating a portable MP3 player and GPS system in the car.

Pioneer Electronics Australia’s Head of Product Planning for the Mobile Electronics Group, Paul Baddeley said, “Pioneer is one hundred percent supportive of new laws initiated by State Governments to limit driver distractions, particularly for learner drivers. Our AVIC series provides a legal, safe option for motorists wanting navigation assistance, as well as Bluetooth mobile phone control and musical entertainment in the car.”

“Driving around and operating a mobile phone from your lap or in your hand is distracting and extremely dangerous. Every year, many serious and fatal road accidents are caused by motorists dangerously using their mobile phone whilst driving,” added Baddeley.

Pioneer’s AVIC range combines an intuitive touch-screen navigation system with hands-free Bluetooth mobile phone control, AM/FM radio, CD playback, iPod/iPhone connectivity, as well as a reversing safety camera option on two models.

“Not only does a Pioneer AVIC unit offer built-in navigation with control of mobile phones and MP3 players via the one touch-screen, but it’s also installed into a position inside the car, where drivers are used to controlling the in-car environment, the dashboard,” concluded Baddeley.

The new communication campaign from Pioneer will incorporate print and web Ads, as well as a consumer educational video on the AVIC range, demonstrating safety features, such as hands-free Bluetooth control and the optional reversing camera.

The video will feature on the Pioneer website, as well as being promoted in-store and on other websites.

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