The chance of consumers using a new Pizza Hut iPhone application, to order Pizza’s is slim says the experts. They also claim that the same applies to the use of widgets on set top boxes like the TiVo, who recently cut a deal with Domino Pizza’s to sell Pizza’s over a broadband connection.
According to Foxtel boss Kim Williams who claims that his company has researched third party sales via a set top box consumers are “reluctant to use widgets or applications to order”. “They either have the number set aside or go online” he said.
“Selling goods and services over a network like Foxtel will not work” Willians said.
Earlier today Pizza Hut Australia said that they were set to launch an iPhone Application in an effort to lure consumers to order more of their Pizza’s.
The company said in a statement that after the success of the US app, which recorded 150,000 downloads in a month, the company will introduce a similar program to Australian users.
“There’s an appetite for the Pizza Hut app here and we’re thrilled to be bringing this to Australian pizza lovers. Along with our clever new 3G mobile phone ordering service, it’s never been more fun and convenient to order and enjoy delicious Pizza Hut meals,” the company said in a statement.
The company says the app will be similar to the US version, which features a number of “fun” features such as a “virtual fridge” and a racing game.