Plantronics Gets Fit, Enters Wearables Race

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Best known for its Bluetooth headsets, Plantronics has entered the Fitness race full throttle with BackBeat FIT new fitness headphone.The Bluetooth-ready FIT headphones come in two trendy colours and is sweatproof, dustproof and has an arm band inside the (supplied) carrying case. 

It also doubles as a microphone and the stereo headphones come in ‘lime pop’ and ‘electric blue’. It is Plantronics’ first major foray in the hot-right-now wearable fitness category.  
Plantronics is more of a devices than solutions company now and its Bluetooth headset is the world’s best seller, but also makes gaming headphones, along with wireless and wired headsets.  
“We’re more of a voice and wireless company at heart,” Peter Petrides, National Retail Sales Manager, ANZ said at the BackBeat FIT launch in Sydney yesterday.  
“Wearables is now a big part of what we do”.  
Fitness is the hottest tech category at the moment and something Plantronics as the maker of the popular Bluetooth headset, is looking to tap into. 
“The future for Bluetooth stereo headphone is bright,” he says. BackBeat FIT is a big advancement from the previous BackBeat GO 2 Bluetooth headset – it looks better, has a far sportier feel and the eartip design is more fitness friendly and safety conscious. 
The fitness headphone goes on sale on July 1 in Rebel Sport, and then to mass market retailers, priced at $159.
The company is “very proud” says Petrides being recognised as a fitness device by the sporting retailer which will enhance its image among sports fans and in the ‘wearables’ category fighting for a place against rivals Jabra, Kilpsch and Monster. 
But Plantronics is not forgetting its headset roots.
It also released a new Voyager Edge Bluetooth (V4.0) Near Field Communication (NFC) headset that comes with a nifty charging case. 
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