PND Market On The Skids As In-Car Telematics Strengthens

X

A downward spiral has been forecast in personal navigation devices with the market set to halve while mobile navigation and telematics looks forward to a bright future.

A study by ABI Research says PNDs face a grim future resulting from over-inflated shipments which have created a false impression of market strength, and a slowdown in innovation.

However mobile navigation and telematics is going from strength to strength, with ABI forecasting more than 500 million downloads in 2016.

Senior Analyst Patick Connolly has called for a removal of cost barriers to customers, and to open up the OS to encourage app developers.

He said PND OEMs face tough decisions on whether to milk the PND cash cow for as long as possible or try and create a sustainable market, with secondary revenue sources such as data analytics, applications, traffic and advertising.

Many PND manufacurers have consolidated or exited the market, while others are developing new products in growing markets. These include in-car, recreational and fitness, tablets and mobile applications.

Connolly observes: “The connected PND market is forecast to represent almost 40% of all shipments by 2016. Yet, there is not enough time to allow this market to evolve organically, while ‘nickel and diming’ customers with high subscription fees.

“The existing business model must be overhauled, removing cost barriers for customers, boosting hardware platforms and opening up the OS to encourage application developers. Such measures might just accelerate uptake enough to save the overall market.”

Senior practice director Dominique Bonte adds:”Adopting this new approach will not only help to sustain the market, but will also open … areas that remain under the radar but are set to generate an increasingly large proportion of overall revenue.”

 

ELX DIG Crosscat Promo 728x90 Mar25 PND Market On The Skids As In Car Telematics Strengthens
ChannelNews AZ100 728x90 PND Market On The Skids As In Car Telematics Strengthens
241211 SAV Ruark CNewsJan Leader PND Market On The Skids As In Car Telematics Strengthens
JBL TourPro3 728x90 PND Market On The Skids As In Car Telematics Strengthens
BEL2535 BPB024 4SQ Banners 728x90 PND Market On The Skids As In Car Telematics Strengthens
channel news banner 728x90 Hitachi PND Market On The Skids As In Car Telematics Strengthens
GOTHAM 728px x 90px PND Market On The Skids As In Car Telematics Strengthens
Px7 S3 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
FA 979 HN MDF SG14 14gen 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
Hisense KV BannerAd 728 90 PND Market On The Skids As In Car Telematics Strengthens
728x90 PND Market On The Skids As In Car Telematics Strengthens
728x90 PND Market On The Skids As In Car Telematics Strengthens
728x90 PND Market On The Skids As In Car Telematics Strengthens
728 x 90 PND Market On The Skids As In Car Telematics Strengthens
BlueAnt 4SQM PumpAirUltra 728x90px PND Market On The Skids As In Car Telematics Strengthens
Flick of a switch 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
Skullcandy 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
728X90 1 PND Market On The Skids As In Car Telematics Strengthens
HAIER Series 600 FLW HPD Pairs 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
Westan 728x90px PND Market On The Skids As In Car Telematics Strengthens
Arlo EOFY25 728x90 PND Market On The Skids As In Car Telematics Strengthens
AU X8 Banner 728x90 PND Market On The Skids As In Car Telematics Strengthens
Uniden Channelnews SoloX July 2024 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
Marshall 728x90 1 PND Market On The Skids As In Car Telematics Strengthens
MaxRanger4K Leaderboard 728x90 PND Market On The Skids As In Car Telematics Strengthens


YOU MAY ALSO LIKE