Polaroid Goes Gaga Over Grey Label At CES

Lady Gaga helped to design these snazzy 3D glasses by Polaroid, unveiled at CES and exposing her own love of wit, style and sensibility.

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The GL20 glasses from Polaroid

Combined with an instant digital camera with a built-in printer and a mobile printer, the Grey Label products are expected to become available later this year and marks the collaboration between two icons in the visual world.

Gaga, who is Polaroid’s creative director, said she is not just a songwriter and singer, but also a visionary.  “I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid.”

The three products in the Grey Label range include the GL10 Instant Mobile Printer, which uses embedded dye-crystal Zink zero ink technology from Zink Imaging.

As you might expect, the paper it uses has been patented for using an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear, so it looks like regular white photo paper. The GL10 Instant Mobile Printer uses heat to activate and colour the crystals.

The GL30 Instant Digital Camera introduces a new generation to the joy of instant photography. Marking a clearly a significant departure from a typical camera, Polaroid says it has been designed for longevity and is said to be an object of desire that will print your photos in three sizes.

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The GL20 Camera Glasses allows users to instantly capture or upload photos with a built-in camera and then display the images on teh glasses’ LCD screens for others to see, expressing Lady Gaga’s own artistry and originality in combining fashion, photography and technology.