Polaroid has responded to the recent success of Fuji’s instant camera range with the Polaroid Go, which it claims is the smallest analogue instant camera in the world.
The camera certainly is tiny, being just 10.4 cm long, 8.4cm wide, and 6.1cm tall. It features a selfie mirror, flash, double exposure and a timer. It has a shutter-speed of 1/125-30sec with f/12 and f/52 apertures, and a 34-mm focal length.
The battery power is impressive, too, with Polaroid claiming it will take 15 packets of film off a single charge.
The film stock itself is 6.7cm by 5.4cm, with the image area of 4.7cm by 5.4mm.
Initially, the camera will only be available in white, with an international release date of 27 April, and an Australian RRP of $129.50.
Film will cost approximately $25 for 16 exposures.