The movie “Clash of the Titans” which is currently showing in Australia, has been described as a “terrible” 3D movie that is damaging the reputation of Hollywood and the industry involved in delivering 3D technology to consumers.
Hiroshi Yoshioka, Sony’s executive deputy president and president of its consumer products and devices group, joined growing chorus of pleas for quality 3D during the National Association of Broadcasters convention in Las Vegas this week.
The Hollywood Reporter who spoke to Yoshioka reported, “Poorly executed 3D is harmful, and it threatens its long-term success. Remember, 3D is a natural experience; it is how most of us see the world every day. We must give consumers great 3D that looks natural and feels wonderful.”
Several speakers have spoken up for quality 3D, a hot-button topic since the poorly received stereo conversion of Warner Bros.’ “Clash of the Titans” worried and even angered many stakeholders in the burgeoning 3D market.
Yoshioka said, “every link of the chain had be strong, and 3D also requires a total workflow.”
He predicted a strong 3D TV market and concluded by showing stereo content, including a “Resident Evil: Afterlife” trailer and clips from the Masters golf tournament, which this year for the first time was shown in 3D on cable and streamed online to 3D-ready devices.