Google will stop selling their Nexus One Smartphone online after poor sales, but instead go cap in hand to phone carriers and retailers in an effort to convince them to sell the phone, which never went on sale in Australia.
Built by HTC, the Nexus One is very similar to the HTC Desire, which is proving highly successful in Australia according to Telstra executives. In a recent statement, Google said that it would stop selling Nexus One mobile phones online due to slower than expected sales.
Built around an Android-based operating system, the phone’s failure to sell online has forced a change of plan at Google, where they were keen to sell hardware online via their own store.
Insiders are also saying that the failure of the Nexus One will force Google to think twice about developing their own Slate PC or any other hardware.
Originally Google was banking on the success of their online store, which has always been a niche channel for early adopters. However, research has revealed that consumers still prefer to go into a retail store to “look and feel” a Smartphone prior to buying.
At this stage, it is not known whether Google will release the phone via a carrier in Australia. In the US one carrier has already stocked and then dumped the Nexus One after poor sales.