Late April will see the ‘Soul by Ludacris’ electronics range remain available to Australian ears through a new distribution agreement with Powermove.
“Music should move you. Make you feel something. It’s about expression and passion. If you’re getting a proper musical experience, you can feel it in your soul,” raps Chris ‘Ludacris’ Bridges.
Soul’s namesake rapper will be joined on the marketing front by six-time Olympic gold medallist and “fastest man alive” Usain Bolt, NFL dual-threat quarterback Tim Tebow and world champion Spanish soccer sensation Cesc F’bregas.
Previously distributed by Tempo Australia, the new agreement will see Soul products available to consumers at Myer, Bing Lee, Harvey Norman and specialty headphone stores around the country.