Premium Inear Headphone War Sennheiser Vs Ultimate Ears

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A brutal premium in-ear headphone war is set to kick off in Australia with four Companies set to fight it out for share of the over $350 in-ear headphone market. Among them is new kid on the block, Ultimate Ears, a Company that was recently acquired by Logitech.

Other contenders for the top-end, in-ear headphone crown are Sennheiser, Shure, Audio Technica and equally new operator Klipsh. We can also reveal that early next week Sennheiser will roll out three brand new premium priced in-ear models called the IE 6, IE 7 and a flagship model the IE 8 that comes with a tiny screwdriver so you can physically alter the shape of the diaphragm inside the earphone in order to tune bass more to your liking. They will sell for between $400 and $900.

At a press launch today in Sydney Nick Angelucci the Product & Marketing Manager at Logitech Australia said, “we know it’s going to be tough but have a stunning product and we are comfortable that we can sell the product in this market. The first models will go on sale in Dick Smith. We are also talking to JB Hi Fi and will look at the specialist Hi Fi channel.” When asked about the use of the Logitech name he said “we will be marketing them as Ultimate Ears a Logitech Company. We believe this will work for us. As a Company. Logitech has done an excellent job of growing aquisition Companies. Harmony Remotes is a classic example. With this product we are now the #1 universal remote control Company in the world.”

While the Ultimate brand is well known in the USA and among a lot of global musicians it is not known in Australia and this will be a big issue for Logitech said Wayne Farren the Marketing Manager for Syntec the distributors of the German Sennheiser range in Australia.

 

“When you are selling an inear headphone for over $300 brand and street cred is critical. Retailers find it easier to sell a known brand over an unknown brand like Ultimate Ears”.

Among the new range from Ultimate Ears is the Super.Fi 5 earphones range which Logitech say deliver rich, detailed sound in a comfortable, compact shape. Early tests by SmartHouse found the sound output of an extremely high quality however until we can test the range up against other contenders will we be able to come to any conclusion.

Logitech said that the Ultimate Ears’ speaker technology was originally designed for musicians, by musicians. Founded in 1995 by Van Halen’s sound engineer, Ultimate Ears created the world’s first inear speaker system and commands approximately 75 percent of the professional in-ear monitor market.

In 2005, Ultimate Ears began offering in-ear monitors for MP3 players, creating a universal-fit design that incorporated the sophisticated technology of its custom models. The Super.Fi 5 earphones’ top-fire design employs a single, wideband driver to create an exceptionally accurate sound tuned for a wide range of musical genres.

The Ultimate Ears Super.Fi 5 earphones will be available before Xmas in Australia at a suggested retail price of $329.95 in GST. Also available is Ultimate Ears Super.Fi 5vi which features a multifunction button that answers/ends phone calls and controls music/video on iPhone at a suggested retail price of $379.95 inc GST.

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