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Since its debut in 2004, the SingStar series has sold over 1.3 million copies. And with over half a million SingStar mics already in Australian homes, Sony’s SingStar for the PlayStation 3 has proven itself to be a hit, with users downloading extra content from the SingStore.


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The SingStar community has embraced the new online elements within the brand. In the SingStore’s first four months of trading, tens of thousands of tracks were downloaded in Australia, contributing to the one million tracks downloaded across the PAL region. The ten biggest selling tracks in Australia to date are as follows:

1. Men At Work – Down Under
2. Cyndi Lauper – Girls Just Wanna Have Fun
3. Bonnie Tyler – Total Eclipse Of The Heart
4. Pink – Just Like A Pill
5. The Fray – Over My Head (Cable Car)
6. Europe – Final Countdown
7. Silverchair – Tomorrow
8. The Fray – How to Save A Life
9. Delta Goodrem – Born To Try
10. Len – Steal My Sunshine

My SingStar Online has also proved to be a popular place for SingStar fans, attracting 140,000 registered users across the PAL region who, combined with visitors to www.singstargame.com, have shared over 20,000 videos of their SingStar performances that have been watched a total of 2.5 million times. The My SingStar Online is an arena where fans can share view and rate SingStar performances with the worldwide SingStar community.

 

Managing Director of SCE Australia, Michael Ephraim said, “The term ‘social gaming’ is widely recognised in 2008 – however, it was relatively new when we launched the first SingStar title in Australia in 2004. The game entered the charts at number one, allowing us to pioneer the social gaming category and include a new audience of consumers who had not previously included gaming in their entertainment mix. We really are teaching the world to sing with SingStar – and business for 2008 is looking excellent.”

Executive Producer of SingStar, Paulina Bozek said, “SingStar’s success is built upon simple and entertaining game play. Historically we have added new music tracks to keep the experience fresh, but the arrival of PS3 has allowed us to think differently. We can now take advantage of the next-generation features to take the next step forward in the SingStar experience. The launch of SingStore and My SingStar Online is the realisation of this and the experience is now more user-focused, personalised and interactive.”

See: www.singstargame.com

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