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Pure is set to roll out a $79 DAB+ digital radio that comes with a digital display, multi-lingual menus, a USB socket, as well as power saving technology.

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Despite its compact dimensions, Pure says that the ONE Mi has been engineered to provide ‘surprisingly punchy audio quality and volume.’  Users can also access FM stations in addition to DAB+ radio. The ONE Mi sits perfectly in the kitchen, study, bedroom or bathroom.

When fitted with the optional rechargeable A1 ChargePAK, ONE Mi is also an ideal travelling companion providing up to 18 hours of portable listening.

Pure Australasia’s Managing Director, Graeme Redman said, “ONE Mi is the radio which really takes digital radio mainstream, delivering great quality digital radio at a great value price. It’s the digital radio equivalent of your trusted old transistor radio and the perfect sound track to some well deserved me-time.”

All PURE products are designed to minimise their environmental impact and manufactured in ethically approved facilities. They have reduced power consumption in operation and standby, use recycled packaging materials, have the smallest possible packaging and components selected to minimise environmental impact.

ONE Mi comes in black and white and is available for $79 .

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