According to stats from Commercial Radio Australia, more Aussies are tuning into local and live radio than ever before, which some attribute to companies like award-winning British audio company, Pure which relaunched in Australia earlier this year and produce innovative and sophisticated radios with first-class audio quality and intuitive connectivity.
The most recent figures from CRA indicate more Australians are turning in to live and local commercial radio with an average of 10.5 million people listening each week in metropolitan areas.
No doubt, digital radio helped cause this comeback and Commercial Radio Australia reports that almost double the number of people are tuning in via DAB+ than by streaming.
Plus, with summer right around the corner, which is reportedly the optimum time for radio listeners, these figures are only expected to increase in next year’s results.
This steady increase of listeners has given rise to manufacturers like Pure to release on-trend designs to the Australian market, making radios a feature in everyone’s homes and lifestyles.
Pure’s range includes a selection of stylish clock and digital radios that look and sound great with options for indoors, outdoors, and vehicles.
They also enable listeners in all major Australian metropolitan cities to access more stations compared with FM transmissions and they can enjoy this content through stereo sound with particular models.
The entire Pure range is digital tick approved and each radio comes with a three-year warranty.
Pure products are currently available at selected Myer, Harvey Norman, Good Guys, Bing Lee and David Jones stores nationally.