FreeTV Australia has found that despite the availability of PVRs and IPTV services, Australians are watching more TV this year.
The company said that Australians are watching more than 3 hours and 10 minutes of TV every day in 2010. This is up by 3 minutes on the same period in 2009 and equates to an extra 1.5 hours a month.
In addition, the company has found that 15.98 million Australians tune in to TV every day, while commercial free-to-air’s average daily reach has hit a four year high with 13.4 million Australians tuning in to Free TV every day – up from 12.7 million in 2009 (yoy).
Despite the rise of personal video recorders (PVRs), catch-up TV, mobile TV (such as Mobile Foxtel) and IPTV, a 2009 research paper from Esomar Worldwide Media Measurement called “TV Consumption is Growing – Latest Trends in TV Consumption Worldwide” has found that these technologies are fuelling an increase in TV consumption around the world.
PVRs, mobile TV, catch-up TV and IPTV are feeding into audiences’ increasing demand for ‘TV on their terms’. In addition, viewers are also benefiting from an increase in the number of TV channels.
“Television’s ability to evolve across new platforms means that as digital technology continues to expand the number of media choices available to consumers, these new platforms are proving complementary to broadcast television – and are in fact boosting total TV consumption. The key to truly realising the potential benefits of all of these new technologies lies in being able to effectively measure this viewing across all the different platforms,” said the company.
“The increases in TV consumption across major markets around the world show that far from being on its deathbed, the television platform is poised to enter a new phase of growth and evolution, aided by the latest developments in digital technology and an insatiable appetite for quality free-to-view content.”
