Qantas announced today that their Frequent Flyer program now has seven million members, and they predict more strong growth in the near future. Qantas Frequent Flyer Chief Executive, Simon Hickey, said this is the latest milestone for the program, which has been significantly enhanced since its relaunch in July 2008.
Since then, membership has grown by 32% or 1.7 million, as Qantas Frequent Flyer embarked on a campaign to offer more choice to members wanting flexible flight options, as well as providing access to a wide selection of retail goods and services.
“We are delighted to welcome our seven millionth member to Qantas Frequent Flyer, which is Australia’s premier loyalty program,” Mr Hickey said.
“The secret to reaching this milestone is making it as easy as possible for our members to earn points, and providing them as many ways to use those points as possible.
“Our members told us that they liked to be rewarded for the things they do anyway, so we now have over 400 program partners where they can earn points. Paying with credit cards, eating out, hiring a car, staying in a hotel, selling a house, paying a mobile phone bill and, of course, shopping – all things we do anyway so why not earn points and be rewarded for doing it?
Qantas are hoping to reach eight million members by the end of 2011.
In June 2009, Qantas Frequent Flyer and Woolworths launched forged a partnership that allows customers to earn points through their everyday shopping when they link their Qantas Frequent Flyer account to their Woolworths Everyday Rewards card. 2.5 million members have already earned points through Woolworths Everyday Rewards.
“Now, these seven million members have more ways than ever to use their points. For example, members can redeem for Classic Award flights with 26 airlines around the world and now, with Qantas & Jetstar Any Seat Awards, points can also be redeemed against the cost of the fare, meaning members can use their points to pay less cash,” said Mr Hickey.
“Our online Qantas Frequent Flyer store offers more than 1,400 products including cameras, iPods, Amazon Kindles, fashion, homewares, wine and much more. Members redeemed for more than 350,000 products and gift cards from the store last year, so they’re really seeing the value of having more than flights to redeem for.
“We will continue to improve and enhance the program and seek out new partners to provide even greater benefits and rewards for our members.”