Just hours after two new iPhones and the Apple Watch launched, a queue has already formed at the Sydney CBD George St Apple Store with the first two queuers being employees from online shopping app Alphatise.
iPhone queues are still inevitable 7 years on from the introduction of the first iPhone in 2007 as a media release that popped into our inbox demonstrated this morning.
Clearly a ploy for free publicity while geniunely staking the first two spots outside the Sydney’s flagship George St Apple Store, two employees from app maker Alphatise, 22yo Salvatore Gerace and 21yo Christian Ibrahim, have claimed first and second places in the queue.
Alphabetise says its two employees “will keep their places by working in shifts 24 hours a day and will utilise the store’s famous free wifi to continue working as usual during the day.”
These two employees will buy at least one new iPhone each, with the Company set to “offer two of the new iPhone 6 phones (4.7 inch Space Gray) 128GB to two lucky Australians, who will be selected at random at 9am on September 19th.”
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To enter, contestants will need to download the Alphatise app and “create a ‘wish’ by setting a price for the phone.”
Alphatise was launched last month (August 2014) and allows consumers to try and control the price of what they purchase, offering a “wish” which is really just a price for a particular gadget and seeing if any retail stores are willing to sell for that price, with the price offered usually below RRP, otherwise you wouldn’t bother with the service and would simply buy at retail or at whatever online discount is available through regular online stores.
So, if you fancy your luck at trying to win a free 128GB Space Gray 4.7-inch iPhone 6, Alphatise’s free giveaway is not just a dead giveaway as a grab for publicity but your legitimate chance to get your hands on a new iPhone, gratis, without having to queue – which could be lucky, or just the sign of a high IQ.