New Research Reveal Just Why People Buy Smart Watches

X

Data released by the NDP Group last week revealed only 9% of US consumers aged 18-years and over own a smart watch.

Apple recently announced sales of its Apple Watch were up 50% last quarter.

Apple’s sales success in this young market aligns with the NFD Group’s data, stating the primary reason consumers purchase smart watches is for text messaging and fitness integration.

The tech giant re-vamped the second version of its Apple Watch with a focus on fitness tracking and text message notifications.

It’s a far cry from how the first version of the Apple Watch was developed and marketed, heralded by the company as a ‘mini-wearable computer’ capable of running several apps, with the intention to reduce smartphone use as much as possible.

Clearly, Apple’s consumer research has paid off.

chartoftheday 10783 use cases for smartwatches n New Research Reveal Just Why People Buy Smart Watches

4SQM banner 728x90px 3sixt 3 in 1 Charger New Research Reveal Just Why People Buy Smart Watches
en us WDB SN850 SSD HEATSNK PS5 WebBnr Game On 728x90 1 New Research Reveal Just Why People Buy Smart Watches
PAN2163 MWO Banners LB 728x90px V1 1 New Research Reveal Just Why People Buy Smart Watches
593756 au cs co re fy22q4w4 sit aw ark m15 r6 leaderboard 728x90 iif R1 New Research Reveal Just Why People Buy Smart Watches
Acer Predator 728x90 1 New Research Reveal Just Why People Buy Smart Watches
Uniden Uniden PRO BonusSolar ChannelNews 728x90 1 New Research Reveal Just Why People Buy Smart Watches
Leaderboard 728x90 New Research Reveal Just Why People Buy Smart Watches
PI SL Gold Aqipa 4SQM Banner Ads Leaderboard 728x90px ANZ v2 New Research Reveal Just Why People Buy Smart Watches
SmartHouse DMS 106XT 728x60 New Research Reveal Just Why People Buy Smart Watches
TECHNICS AZ60 LEADERBOARD 728X90 V5 New Research Reveal Just Why People Buy Smart Watches

YOU MAY ALSO LIKE