New Research Reveal Just Why People Buy Smart Watches

X

Data released by the NDP Group last week revealed only 9% of US consumers aged 18-years and over own a smart watch.

Apple recently announced sales of its Apple Watch were up 50% last quarter.

Apple’s sales success in this young market aligns with the NFD Group’s data, stating the primary reason consumers purchase smart watches is for text messaging and fitness integration.

The tech giant re-vamped the second version of its Apple Watch with a focus on fitness tracking and text message notifications.

It’s a far cry from how the first version of the Apple Watch was developed and marketed, heralded by the company as a ‘mini-wearable computer’ capable of running several apps, with the intention to reduce smartphone use as much as possible.

Clearly, Apple’s consumer research has paid off.

chartoftheday 10783 use cases for smartwatches n New Research Reveal Just Why People Buy Smart Watches

LB 728x90 New Research Reveal Just Why People Buy Smart Watches
Versa3 Leaderboard 728x90 New Research Reveal Just Why People Buy Smart Watches
728x90 New Research Reveal Just Why People Buy Smart Watches
728x90 Leaderboard New Research Reveal Just Why People Buy Smart Watches
4SQM banner 728x90px SOUL New Research Reveal Just Why People Buy Smart Watches
Sony 290ES 728x90 1 New Research Reveal Just Why People Buy Smart Watches
en us WD Black Banners Portfolio 728x90 New Research Reveal Just Why People Buy Smart Watches
Banner Shyla 728x90 New Research Reveal Just Why People Buy Smart Watches
2231 NEXUS 4SQM Digital Banner Ads Leaderboard 728x90 New Research Reveal Just Why People Buy Smart Watches
728x90 New Research Reveal Just Why People Buy Smart Watches

YOU MAY ALSO LIKE