A battle has broken out among Australian IT and consumer electronics retailers as consumers turn to All In One PCs as opposed to the traditional PC workstation, and retailers fight to get exclusive rights to new models.
Among the first to push a new generation of All In One PCs, which are delivering higher margins for retailers, is Harvey Norman, who yesterday announced theexclusive availability of a brand new Toshiba All In One PC that runs both Intel i5 and i7 processors.
At the Harvey Norman Expo, which is running this week, several IT vendors were questioned about their Al In One plans with Harvey Norman executives admitting that they are looking to grow their IT share after losing share to a combination of retailers including, Dick Smith, OfficeWorks, JB Hi Fi and retailers like The Good Guys who are now pushing sales of IT products.
According to Nigel Gore at Acer, the market for All In One PCs is “booming”.
“We are seeing good growth from All In One PCs and I anticipate that this will continue especially in the consumer market,” he said.
“I believe this will be a good growth category for retailers with Harvey Norman being among the first to identify and service the trend for new model All In One PCs which have evolved during the past 18 months. Today we are able to deliver a good looking All In One form factor, fast processors and a good price point for consumers,” said Gore.
According to GFK All In One PCs already have 35 percent share of the consumer PC market with this set to grow in 2011.
According to IDC the Australian PC market grew 20 percent in 2010 year on year to reach 5.7 million units with the research group tipping growth for All In One units.
A NSW Harvey Norman franchisee said: “We believe that consumers will move to owning an All In One PC and a tablet and while sales of PCs are down at the moment, and that includes notebooks, we are seeing good demand for All In One PCs”.
Emmanuele Silanesu, General Manager of IT at Samsung, said from the Harvey Norman Expo: “We were asked by Harvey Norman executives as to whether we plan to compete in the All In One market. The answer is no, despite some retailers seeing it as a growth market. We believe that there is still a strong market for premium well designed notebooks, smart hubs and monitors similar to what we have recently introduced”.
“At Samsung we are able to compete in the tablet market and while sales of netbooks have slowed, we do believe that consumers still need notebooks and tablets. This combined with an All In One PC is a good combination”.
When asked whether All In One PCs would impact monitor sales, Silanesu said “they will, at the bottom end of the market” .
To coincide with the Harvey Norman Expo, Toshiba, who has traditionally competed in the notebook market launched an All In One PC that will be available in both an i5 Intel processor and i7 versions.
The Japanese company who has struggled to launch their Android Tablet in Australia despite being the first IT company to announce a tablet eight months ago, are not saying whether their new PC will impact consumer notebook sales.
The Toshiba DX1210 PC can be used as a “central hub” for linking devices, such as notebooks, tablets or mobiles.
Powered optionally by either the Intel Core i7 or i5 processors, the new PC comes with a (1920X1080) 21.5 inch full LCD HD display.
This smart touch screen device also converts standard definition video to HD via Resolution+ technology and doesn’t spare on high end sound, accompanied by Onkyo speakers and Dolby Audio processing.
Users can also listen to music when the device is asleep and also acts as a charging port for devices like smartphones.
It also has six USB ports (two 3.0s) allowing multiple devices hook up at same time including an HDMI in – as well as a wireless keyboard for easy portability and web cam.
It also transfers multimedia data 10 times faster than the previous generation models, so is ideal for downloading pics or movies, says Toshiba.
The All-In-One DX1210 PC has a recommended retail price of $1,899 and is available in white or black.