Some 55 percent of online retail professionals in Australia are now selling via mobile-accessible sites, an online retailer conference in Sydney was told yesterday
Forrester Research senior analyst Stephen Noble told the Online Retailer Conference & E-Commerce Expo Retailer interest in mobile retailing had surged to the top of the investment priority list among online retailers, overtaking the core e-commerce platform.
A Forrester survey had shown mobile was the top priority for 49 percent of online retailers already selling via the mobile Web, and a top technology investment priority for 54 percent of multi-channel retailers.
Larger retailers were leading the charge toward mobile marketing, he said. “With $1.23 billion in average local annual revenue for all channels, retailers with a mobile app are four times the size of those with no mobile presence.”
