Its official: the $199 Kindle tab is spreading like wild Fire. Amazon’s tablet has set fire to the Android tablet market, outselling its peers by miles, according to analysts.
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The Kindle Fire’s “rapid adoption” among US tablet buyers has seen its market share almost double to account for over half of all Android tabs bought, or 54.5%, according to comScore’s February analysis.
This marks a massive jump in the space of a few months – in December the 7″ Kindle Fire accounted for just under 30% of all Android tabs purchased in US.
The low priced $199 Fire is only available in the States at present, is now the leading the Android tablet by a wide margin, say analysts. The Fire could be available in Australia later this year.
However, there wasn’t such good news for Samsung, whose marketshare dropped over 8% since December to 15.4% – the only tab maker to suffer a drop – although still is a leader of the Android pack in the No. 2 spot.
And newly Googled Motorola Xoom marched into the No. 3 with 7%, while the Asus Transformer and Toshiba AT100 comes out as No.4 and No. 5 respectively, accounting for 6.3% and 5.7% share of the tabs pie, respectively.
But it seems with the 11.8 million iPads Apple sold in the first three months of the year, Android still has its work cut out to match its rivals sales figures, with analyst predicting iPad global domination will continue, although its global share fell to 58%, a drop of 10% y-o-y, while Droids account for almost 40%, according to recent statistics.
In Australia, iPads are much more popular accounting for 84% of the tab market, with Android holding just 15% and Acer, Asus and Moto were the Droid top dogs here in Q4 last, according to the IDC, since the Samsung Galaxy 10.1 was banned due to its litigation with Apple until late November.