Hint: its not an Android
iPhone 5S
is the best selling smartphone in Australia.
New Kantar
Worldpanel ComTech figures seen by CN, show the Apple iPhone 5S was the best selling
smartphone in Australia for the three months to December 31.
This is
followed in second place by Samsung Galaxy S 4, and surprisingly, Apple iPhone 5C, as well as
older models Samsung Galaxy S III and iPhone 4S, all making it into the top 5.
Older
models are often reinvigorated by a new release, which appears to be the case
with both the iPhone and Samsung S3, with retailers flogging
older models cheaper.
Apple released the iPhones 5s and
5c last year, although 5c was believed to be largely a flop.
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In spite of
iPhone 5s being the best seller last qr, Apple‘s marketshare actually fell 3% to
35%. Yesterday, it announced it sold 51 million iPhones during Oct-Dec.
Read: Apple Sells 51 Million iPhones, Slowdown Predicted
Google’s
Android OS still dominates the Aussie smartphone scene, accounting for 57% of all
phones sold in Q4, up 1%.
On the
Android front, the top 5 sellers were all Samsung’s although Sony Xperia Z did get
a look in at No. 5 in Q4 2013.
The top
‘Droid sellers were: Samsung Galaxy S 4, Galaxy S III, S 4 Mini, Note III and
Sony Xperia Z.
But after
years of accelerated growth, Samsung is now coming under real pressure in most
regions, globally, says Comtech analysts with cheaper Android models entering
the market with competitive devices.
Microsoft
Windows Phone platform also grew to 5% in Australia last quarter, but growth has dropped in
recent months, pulled back by successes of iPhone 5s.
BlackBerry
had a horrific quarter and now accounts for less than 1% of phones sold.
