As tipped yesterday, Research In Motion, maker of the languishing Blackberry smartphone range, has been outed as the organiser of an oddball campaign around the theme “Wake Up” that has seen, among other things, a staged “protest” outside Apple’s Sydney store, with scores of yelling “protestors” decked out in “Wake Up” t-shirts.While some media outposts speculated that Samsung was behind the campaign, RIM yesterday confirmed it was in fact the organiser.
The point was lost on many observers who see Apple as possibly the world’s most wide-awake company, and RIM as the one that’s been snoozing.
But all will be explained on Monday, it seems, with RIM Australia saying via its PR agency Spectrum: “A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.”
Use of the word “reveal” as a noun might sound like a horrible mangling of the English language to many, but the Shorter Oxford English Dictionary does indeed give its imprimatur to the rare usage, giving the meaning “a revelation, a disclosure”. It can also mean “an internal side of an opening or recess at right angles to the face of the work”. Of course. – Ed.