RocketLife Photo Media Claim Points Over Rivals

X

RocketLife partner Visan commissioned InfoTrends to conduct a series of focus groups to discuss the ease-of-use of its Web-based digital photo applications versus its rivals. RocketLife claims that it outscored in eight major categories over CVS, Kodak EasyShare Gallery, Shutterfly and Snapfish.


Categories where RocketLife said it outperformed others included:

  • Speed/ease of uploading images.
  • Organisation/viewing tools.
  • Editing/cropping/zooming.
  • Ease of selecting images.
  • Quality/variety of creative options.
  • Simplicity of creative tools.
  • Speed of creative tools.
  • Overall ease of use.
 

 

The speed factor was a big influence on the groups’ opinions on the differing services. In RocketLife, it was claimed a total of 2,039 photos were successfully placed into albums or on mugs, versus 979 photos for the other programs combined – a mean ratio of 2:1.

 “In our comparative sample, the majority of people placed more photos in their RocketLife book and got more accomplished within the same time period using RocketLife,” said Alan Bullock of InfoTrends. “Product ease-of-use and speed increases the likelihood that consumers will actually order a piece of photo merchandise.

4SquareMedia 728x90 scaled RocketLife Photo Media Claim Points Over Rivals
BEL2385 4SQ Dock Banners 4SQ 728x90 RocketLife Photo Media Claim Points Over Rivals
Haier 728x90 1 RocketLife Photo Media Claim Points Over Rivals
Flick of a switch 728x90 1 RocketLife Photo Media Claim Points Over Rivals
BlueAnt PumpAirANC WebBanner 728x90 RocketLife Photo Media Claim Points Over Rivals
Aspire Vero Banner Intel CCF 728x90 RocketLife Photo Media Claim Points Over Rivals
Whatmough 728x90 RocketLife Photo Media Claim Points Over Rivals
TAX TIME 2024 Banner 728x90px RocketLife Photo Media Claim Points Over Rivals
Leaderboard 728x90 1 RocketLife Photo Media Claim Points Over Rivals
240215 SAV R Volution CNewsFeb Leaderboard 1 RocketLife Photo Media Claim Points Over Rivals


YOU MAY ALSO LIKE