Samsung who has been struggling to hold onto market share in the brutally competitive smartphone market appear to have had a break with new research showing that for the three-month period ending in September, Samsung gained 0.4% market share in the U.S. smartphone market even after Apple’s new iPhone 6 launch.
The Korean Company who recently release the Note 4 in Australia have 29% of the US market. In Australia Telstra executives said yesterday that they are witnessing strong demand for the Note 4 with consumers “flooding” their stores curious to see the new Samsung Edge.
In the US Samsung trails Apple in overall share even though Apple dropped 0.4% to slip to a 41.7% share of the U.S. market.
The comScore data and is based on a three-month average for July, August and September, compared with the three-month period that ended in June 2014.
On the operating system (platform) front, Google Android gained 0.2% share in the three-month period to post a total of 52.1% of the platform market. Apple lost 0.4% share during the period and now holds 41.7% of the platform market. Microsoft gained 0.2% to post a 3.6% share, while BlackBerry Ltd. lost 0.1%, posting a 2.3% share.
The top five smartphone apps in the comScore survey were Facebook, YouTube, Google Play, Google Search and Pandora Radio.
Facebook’s social media app reaches 72.0% of all smartphone users who are at least 18 years old. YouTube reaches 51.5% and Google Play reaches 51.1% of mobile media users, Google Search reaches 47.3% and Pandora Radio reaches 45.0%. Twitter social media app ranks 14th with a reach of just 21.7%.
Even though this month’s report includes data covering the first shipments of the iPhone 6 and 6 Plus, Apple’s share did not rise as we might have expected. Next month’s report will include a full-month of sales for the new iPhones.
