Samsung Creates New Digital Camera Category With NX10

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The new Samsung NX10 digital camera has been officially launched today at the 2010 CES Show in Las Vegas in a move that Samsung Australia executives are saying will help it grow its presence in Australia up against the likes of Sony and Samsung, as well as Canon and Nikon.The new mirrorless camera, which is somewhere between a D-SLR and a point-and-shoot model, is expected to sell for around $1600. It also has a range of interchangeable lenses that can be changed depending on the needs of the user.

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The camera, which is available in black or silver, will go on sale in the first quarter of 2010.

The NX10 has a 14.6-megapixel APS-C CMOS sensor and an eye-level VGA resolution electronic viewfinder. The rear screen is a 3-inch AMOLED unit that Samsung claims uses less power and extends battery life.

In addition to shooing high-resolution still shots, the NX10 can also shoot 720p HD video with H.264 compression. Lens options for the camera will be an 18-55mm F3.5-5.6 lens, a 55-200mm zoom lens, and a 30mm F2 pancake lens for the camera. The lens mount is the Samsung NX mount and the camera weighs 0.35 kilo. The ISO range is 100 to 3200 and the camera uses lens shift optical image stabilisation.

Other features include a pop-up flash, HDMI output, and a new DRIMe II Pro engine and advanced auto focus algorithm. Samsung will offer the camera in both black and silver with both mass retailers and specialist retailers stocking the new Samsung offering.
 
“The new Samsung NX10 marks the start of the next generation of cameras, a creative tool for the creative class”, said Sagar Dave, Digital AV marketing manager, Samsung Australia. “Samsung has always been quick to implement cutting edge technology and for the first time in the camera industry, Samsung has successfully integrated an APS-C size sensor into a compact body by eliminating the mirror box, meaning users can now be as creative as they want without compromising image quality.”

Available in two colours, Noble Black and Titan Silver, the NX10 gives users the ultimate performance with one of the fastest auto focus (AF) in its class. Samsung’s latest innovation, the DRIMe II Pro engine and advanced AF algorithm, provides an ultra fast focus speed with the higher precision of contrast AF providing more depth to the photos.

But it isn’t just about still images. When finished taking photos, users can continue to tell their stories in video format with high definition movie recording that uses H.264 codec for easy transfer and viewing capability.

 

Complementing the NX10 is a range of high quality detachable lenses that are lighter and smaller than traditional lenses offering users both image quality and portability.A standard DSLR size lens (68.5mm x 67.5mm) weighs approximately 225g whilst a standard lens with the NX10 (63mm x 65.1mm) weighs 198g. For the launch Samsung has three lenses available, the 18-55mm standard zoom lens which is the standard shipping set-up, plus a telephoto zoom lens at 50-200mm and a 30mm fixed focus lens.

Leveraging its experience as one of the world’s leading digital screen manufacturers, Samsung has included a large 3.0″ AMOLED (active matrix organic light-emitting diode) screen in the NX10. AMOLED provides easier viewing even in bright sunlight, meaning users no longer need to shield their screen with their hands to view photos they have taken or shots they are lining up. The category leading screen also provides 10,000 times faster response rate than conventional LCDs, has a far lower power consumption, meaning longer battery life, and higher contrast ratio – 10,000:1 vs. 500:1.

“The new Samsung NX10 marks the start of the next generation of cameras,” said Mr SJ Park, CEO of Samsung Digital Imaging Company. “We know from our detailed research over several years that what consumers want from their cameras is evolving, which we’ve reflected in the development of the NX10. With specialist equipment open to everyone and no longer restricted solely to the professional, more and more people want to capture something creative and tell a story through their camera – but they also want something compact that they can carry round with them all day. The large sensor and the ultra fast auto focus give consumers the quality they demand as well as the compactness they want in one exceptional package.”

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