Samsung Does A Photo Finish With New Phone

In tune with Samsung’s 2008 Beijing Olympics campaign, the company has launched its new flagship phone, the U900. This 3G handset comes with a 5-megapixel sensor and Adaptive Touch Window for added versatility.

Click to enlarge

The Samsung U900 possesses a full metal body and has an Adaptive Touch Window technology that allow users to change the navigation panel’s icons according to function. For example, when in music mode, music related icons will light up on the navigation indicators. When in camera mode, camera related icons such as zoom and brightness icons will appear. With haptic feedback on the Touch Window, the vibration strength and sensitivity can be adjusted to your liking.

Samsung Mobile’s Director, Josh Delgado said, “Available from July, the Samsung U900 will be our biggest mobile campaign to date in Australia. This reinforces its flagship status as the hero for our exclusive Olympic sponsorship activity, which will reach 20 million Australians alone via the TV broadcast. This will in fact be the first Samsung mobile phone since 2005 that will feature across every Australian mobile carrier simultaneously. I am confident and excited that the Samsung U900 is set to be one of our historical best selling mobile phones.”

The U900 also has a 5-megapixel camera with Image Stabiliser and Auto Focus, Wide Dynamic Range that improves photo quality by preserving image data in bright spots to reveal more detail in shadows or backlit areas, and a Face Detection that recognises and focuses on faces.

In addition, the embedded ShoZu software offers seamless, reliable and easy access to edit a range of social networking sites including Facebook and YouTube.

The Samsung U900 also offers super fast internet speeds of 7.2Mbps HSDPA and harnesses ICEpower technology by Bang & Olufsen to deliver superior audio fidelity and professional-sounding music reproduction. To complete the ultimate listening experience, the multi-format music player features a dedicated music interface to make navigation easier. FM Radio with RDS and Quick PC Sync software plus USB 2.0 for seamless music transfers between your computer and phone.

“We wanted to create a complete multimedia mobile phone which encompassed both functionality and beauty. The Samsung U900’s minimalist exterior hides a wealth of hi-tech features that will meet the demands of the both style and tech-savvy consumers,” added Josh Delgado.

The U900 will be available next month. Pricing is to be announced Pricing of the U900 will be announced

See: www.samsung.com.au