Samsung has launched its dual LCD digital camera that makes it easy for anyone to take self-portraits.

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In a press event conducted by the company last Friday, Samsung’s Marketing Manager, Digital AV, Sagar Dave said, “This camera is the very first of its kind. We are offering functionality and capabilities that no other digital camera manufacturer has yet addressed. It has become increasingly more common for the photographer to switch roles and become the subject of their photo, especially given the rise in the popularity of self-portraits or profile pictures for use on social networking sites.”

The Samsung ST550 has a Dual LCD that allows you to easily take self-portraits. Tapping the front of the camera activates the 1.5-inch LCD to make sure your picture is lined up.

“Samsung’s Dual LCD design on the ST550 camera is set to revolutionise the world-wide phenomenon that is self portraits. We are thrilled to be at the cutting edge with this instinctive and innovative technology that taps into the hearts and minds of people everywhere,” added Dave.


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The ST550 also comes with a Children Mode function that displays a fun animation on the front LCD, taking the perfect snap of a little one with a big smile. The camera includes a Shutter Info feature that when activated will ensure everyone is smiling at the right moment by displaying a “smiley face” when the shutter is pushed halfway.

It also comes with a built-in Acceleration Sensor that lets you manage camera functions, rotate or delete photos, and create special slide shows with a simple tap, tilt, or hand gesture.

The Samsung ST550 also features a 3.5-inch Wide Touch Screen Back LCD, a 12.2-Megapixel CCD, and 27mm Wide Angle lens with 4.6x Optical Zoom. Its innovative Smart Face Recognition technology will adjust the focus and exposure on up to 20 faces in a frame and allows you to quickly search for people in the album instead of viewing every photo.

The ST550 records HD video in 1280x720p resolution at 30 frames per second in H.264 format and comes equipped with an HDMI connection to display photos or videos on any HD TV.

The ST550 is available now for $449.

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