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Samsung has announced more new features that are to be incorporated into its own mobile platform, Bada, aimed at securing it a place among the big OS players like iOS and Android.The Bada 2.0 OS due next year is to have support for payments with Near Field Communication (NFC), new multi-tasking ability with third-party social-networking service integration and a new SDK giving support for Max and Linux. A gateway for ads and operator billing support, speech recognition and push notifications will significantly improve the functionality of the current Bada 1.2 OS.

The Bada, which was first introduced in Samsung’s Wave mobile phone, will also sport a boosted user interface and home screen, with added security, personalisation options and new animation effects. Other features like layout management and DRM and Secure I/O will also be part of the software, as well as support for Flash LIte 4, according to Electronista.

Samsung has already sold more than 5 million Bada-powered handsets in 2010, and expects to sell more than 10 million devices in the first six months of 2011. The company outlined the new features at its developer day in South Korea but has not detailed which new devices will support Bada 2.0.

More details may be revealed at CES in Las Vegas in January.

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