The announcement follows a shift in Samsung’s smartphone strategy, transitioning from a flagship-centric focus, to a diversified handset portfolio.
Earlier this month, Samsung Mobile boss, DJ Koh, confirmed he was introducing new features on mid-range phones, before flagship devices.
Debuting Samsung’s first triple rear lens camera set-up on the mid-range ‘Galaxy A’ Series is a clear example of the strategy shift.
Taking on the likes of Huawei’s P20 Pro, the Galaxy A’s rear camera combines a 24MP (f/1.7) lens, 8MP ultra-wide lens (f/2,4) and a 5MP (f/2.2) depth lens.
The front ‘selfie’ camera boasts a 24MP sensor with an f/2.0 aperture.
The 6-inch phone is a ‘notch-free’ device, featuring Samsung’s Super AMOLED FullHD+ (1080×2220) Infinity screen.
Debunking its usual rear fingerprint reader, the Galaxy A7 deploys a scanner on the side of the phone, near the power button.
Components include a 4GB/6GB RAM, an octa-core 2.2GHz processor and 3,300mAh battery.
The new Samsung Galaxy A7 (2018) will launch in ‘select European and Asian markets’ in coming months, with Australian pricing and availability yet to be confirmed.
Further information is available on Samsung’s website here.