Samsung appear to have started a 3D TV price war by launching a new, Internet-enabled, 50″, HD, Plasma, 3D TV, complete with a 3D Blu-ray player and two pair of 3D glasses, plus a 3D Blu-ray movie, Monster vs Aliens for under $3,300.
“We believe this at retail will translate to $2,995 or $3,000” said Samsung’s head of marketing for their consumer electronics division. Samsung is also offering an entry level 3D TV for as low as $2,499.
The range, which goes on sale next week, has stunned the competition. “We thought that 3D would have resulted in both vendors and retailers being able to claw back some of the margin that has been given away during the past few months with flat panel TVs. Samsung’s offering today is brutally competitive and we are going to have to review our position in light of this bundle,” said the general manager of a major competitor.
“We are the first company to deliver 3D TV to retailers in Australia and we are confident that we will be successful” said Mark Leathan, Marketing Director of Consumer Electronics at Samsung Electronics Australia.
When asked whether Samsung had the stock to support such a cheap offering, Leathan said, “If we sell out of the stock we are now delivering to retailers, I for one will be more than happy. We are confident that we can keep up supply”.
Samsung will sell 3D TV across all three formats: LED, LCD and plasma. However, they do claim that 3D is best viewed on an LED TV, a point that puts them at odds with Panasonic who was recently voted as having the best 3D TV offering by the giant US consumer group Consumer Report.
The new 3D TVs support 2D to 3D conversion with additional battery and rechargeable glasses available for RRP $99 and RRP $129, respectively.
The Blu-ray player alone will retail for $599.