Samsung Electronics has expanded its television offerings with the launch of a brand new display format in the Serif TV, bringing advanced QLED technology and stunning picture quality to an elegant and aesthetic design, starting at $1599.
The Samsung Serif QLED TV will be available from select Harvey Norman and Good Guys locations in either the 43-inch model or the 55-inch for $2399, only in white.
Samsung has employed the expertise of two of the world’s most esteemed industrial designers, Ronan and Erwan Bouroullec, who have collaborated to produce ‘a new format in design, functionality, and aesthetic for Australian homes’.
The design creates ‘a focal point in the décor of the home’ through the “I” shaped profile of the television, which allows for items to be placed on the “top shelf” of the unit to act as a mantlepiece.
The seamless and harmonious design gives users ‘the freedom to place your TV anywhere in a living space’, with Samsung claiming the Serif TV is an entirely new method for thinking about how televisions can play a role in ‘décor’.
“A format that delivers a harmonious integration with its surrounds,” said Hass Mahdi, Director for Audio Visual, Samsung Electronics Australia.
Through the advanced Samsung QLED technology, the Serif TV offers ‘stunning’ picture quality with support for HDR10+ video formats for optimal contrast representation for each scene.
An Ambient Mode has also been included to double the Serif TV as display unit when not in use.
Through analysis of the colour and pattern of its surroundings, the Serif TV displays complementary imagery and themes, with two exclusive Bouroullec created designs available in five different colours.
As with most Samsung Smart TVs, the use of Near Field Communication (NFC) enables users to connect their smartphones to the TV seamlessly and quickly.
The Serif TV also offers Bixby, Google Assistant, Amazon Alexa, and Apple Airplay 2 functionality.
“The Serif extends Samsung’s evolving lifestyle TV range and builds on the success of The Frame, as well as our wider QLED 4K and 8K TV ranges.”