Samsung Electronics has turned on OEM partner Sony claiming that their LCD Panels are superior despite both being manufactured from the same joint venture plant.
Samsung who launched its new R7 ‘Bordeaux’ LCD-HDTV range last month claims that the panels used in its Bordeaux range eclipse Sony panels in every way.
“All the LCD panels that Sony is using are designed and manufactured by Samsung,” Kris Lee, general manager of Samsung’s consumer electronics division in the Middle East said. “The panel we use in the Bordeaux models is designed specifically for our use. If you compare the contrast ratio or viewing angle to Sony Bravia, or any other brand, you will find it remarkably improved” he claimed.
Samsung’s Lee also said “We exert greater control than most vendors when it comes to wholesale prices thanks mainly to our manufacturing capability. We want to lead the market so we have set our prices a little lower than Sony with its Bravia range.”
Samsung senior manager, sales and marketing, audiovisual division, Ashraf Sajid claimed the company’s LCD TV range was one of the most comprehensive on the market. “This provides us with the flexibility to target every level of the market.” he said.
Samsung expects to ship around seven million LCD TVs worldwide in 2006.