Samsung LED TV Dominance Set To Be Threatened By LG

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LG who have been extremely secretive about which TV’s they will launch running into the peak Xmas New Year buying period has confirmed that they will launch two new low cost LED TV’s that are FullHD 1080p and wafer thin at just 2.9 centimetres.

The new models will go smack bang up against new LED models from Samsung and a new LED Bravia TV from Sony.

Determined to move into the premium end of the market the new LGTV’s incorporate seamless glass panels and an ultra thin-bezel design. They also have new Mark Levinso  invisible speakers that have been built into the front of the TV by eliminating large speaker grilles on the front bezel of the TV. This delivers a more streamlined home entertainment system aesthetic claims LG.


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They also have a a non-reflective internal cell structure to minimize glare of ambient lighting.

Warren Kim the TV product marketing manager at LG Australia said that the new LED TV’s will be launched in time for Xmas.

The SL90 models, which are due to ship before Xmas come in 42″ and 47-inch screen sizes. They are tipped to retail for between $2,499 and $2,999. Both models will have TruMotion circuitry and CCFL backlighting that increase energy efficiency.
The new SL90 series offer Full HD 1080p resolution and a 3,000,000:1 mega contrast ratio and included a new A/V Mode II system which comes with three A/V Modes that are preset to optimise picture and sound settings based on cinema, sports or game content.

 

 

 

 

 


A new  picture wizard enables easy self-calibration by providing on-screen reference points for elements including, black level, colour, tint, sharpness and backlight levels; and a Clear Voice II system that automatically enhances and amplifies the sound of the human voice frequency range to make dialogue more audible against background noise swells.

The new series also features energy-savings technology by utilising LG’s Intelligent Sensor technology, which senses the ambient light in the room and adjusts the colour and brightness accordingly. In addition, a mechanical on/off switch offers users the ability to eliminate standby power consumption in exchange for the ability to turn the set back on with the remote control.

In a direct stab at Sony who this week reported big losses and a downturn in demand for their Sony Bravia TV’s, Teddy Hwang, LG Electronics USA president for consumer electronics said that LG had recently announced 12 percent growth in global sales from a year ago and 6.1 percent in operating income. “If you consider the particular industries that we participate in today, these are phenomenonal results” he said.

He added “Our brand has evolved to a point where there’s an expectation now from the consumer that we will continue to be on the cutting edge in terms of design and style. We are a consumer products company, and the innovation pipeline is very important.  So even in this recessionary period, we have not reduced our budget for marketing or R&D” he said.

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