Despite a massive marketing campaign for their 200Hz Bravia LCD TV’s Sony has failed to make the top three in global shipments of LCD TV’s offering 200Hz the latest DisplaySearch research reveals.
Despite a massive marketing campaign for their 200Hz Bravia LCD TV’s Sony has failed to make the top three in global shipments of LCD TV’s offering 200Hz the latest DisplaySearch research reveals.
Worldwide shipments of LCD TVs offering 100Hz and 200Hz is set to grow with DisplaySearch claiming that vendors will sell 22.5 million units and 4.8 million units, respectively, taking 15.8 percent and 3.4 percent, respectively, of the forecasted 142 million unit market.
A new report titled “Quarterly Double Frame Rate TV Panel Shipment & Forecast,” shows that in Q1’09, shipments of double frame rate LCD TV panels reached 3.5 million units, achieving a 14.3 percent penetration.
Samsung led shipments with a 33.7 percent share, followed by AUO at 18.3 percent and LG Display.
Table 1: Q1’09 Double Frame Rate and Quadruple Frame Rate LCD TV Panel Shipment Share (Units)
| 100Hz | 200Hz |
Samsung | 33.7% | 92.3% |
AUO | 18.3% |
|
LG Display | 17.3% | 7.7% |
Sharp | 15.7% |
|
CMO | 9.9% |
|
IPS-Alpha | 4.6% |
|
Source: DisplaySearch Q2’09 Quarterly Double Frame Rate TV Panel Shipment & Forecast Report
Currently, only Samsung and LG Display are mass producing 200Hz LCD TV panels, with Samsung holding a dominant 92.3 percent market share in Q1’09.
According to DisplaySearch, “some quadruple frame rate panels use blinking backlighting technology to Q1’09 Double Frame Rate LCD TV Panel Shipment Share, Penetration, and Major Panel Suppliers by Size
David Hsieh, DisplaySearch VP said, “As the LCD TV industry is looking for more differentiation, double and quadruple frame rates have been recognized as the ultimate solution to solve motion blur issues. In 2008, penetration of double frame rate panels broke the 10 percent milestone. 2009 will see continued growth as double and quadruple frame rate panels will reach 17.1 percent penetration, and quadruple frame rate panels 4.2 percent, in Q4’09 according to panel makers targets.”
The largest segment by screen size is 40-inch, with a 25 percent share of double frame rate panels. The 46-inch class is second at 18 percent and 32-inch is third at 14 percent, DisplaySearch said.
Quadruple frame rate panel shipments mostly focused on 40-, 46- and 52-inches, DisplaySearch said.
Sony were not available to comment on what share of the 200Hz market they have in Australia after their recent marketing campaign.
