Samsung are looking for an additional 30% growth in the IT and digital camera markets, after growing their share of the IT market in Australia 30% in 2010 to be a $300 million dollar business.
Late last year Samsung combined their digital camera division with their IT division in a move that will help the local subsidiary reduce over heads and improve profitability claims Phil Newton the director of the IT Division.
“We are delivering some very sleek products from notebooks manufactured from Duralumin to 3D monitors that are significantly superior to our competitors” he said.
Newton added “A big advantage for Samsung is that we are selling products including our notebooks, monitors and camera’s that have components that are primarily manufactured by Samsung some of these components such as our batteries, which deliver better battery life than our competitors are being made solely for Samsung products. This will give us an advantage as some of our competitors are set to have component problems later this year due to the problems in Japan”.
In the digital camera market Samsung is already the #1 supplier of compact camera’s however Newton believes that a new range of Mirrorless digital SLR camera’s will help the Korean Company grow their overall share of the digital camera market in Australia.
Newton who was talking at the launch of a massive new range of Samsung IT and digital camera products, spanning notebooks and printers, monitors, projectors, digital cameras and electronic boards as well as new Windows Embedded monitors said that right across the range Samsung had several new products that he believes will be “top sellers” in 2011.
“Several of the products we are delivering in 2011 our competitors don’t have. We have monitors that have display panels that are made by Samsung that deliver significantly brighter screens yet use less power. We have notebooks that are only 1.36 Kilo and 16.3mm thick. These are leading edge products. In the digital camera market we have new two view compact cameras that are already proving extremely popular” he said.