LG Electronics, who has already launched their OLED TV in Europe and has firm plans to launch a 55″ model in Australia in September, could beat out arch rival Samsung who has still not revealed a go to market OLED TV.At this stage Samsung who showed an OLED TV at the CES EXpo in January is only saying that they “hope” to have a 55-inch “Super” OLED 3D TV for the second half and that could only be in Korea.
Some are tipping that Samsung Australia may give OLED a miss this year. Instead the Company will look to expand the services that run on their recently launched Smart TV range.
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During a press conference in Seoul on Friday, a company executive said it would take two to three years before OLED TVs were widely available.
The new LG OLED TV, which was shown at last weeks Monaco Formula One Grand Prix, is already being described as the “best quality TV in the world”. The price in Australia is tipped to be $10,000.
Struggling Japanese brand Sony – who two years ago claimed that they were set to dominate in the OLED TV market – appears to have dropped the techgnology in favour of a display technology that the Company claims has 3.5 times higher picture contrast and 1.4 times richer colours than OLED.
Unlike OLED Sony’s new display technology is currently in the prototype stage and could well get dropped as Sony is struggling to sell the TV technolgy they already have.
Samsung is expected to provide journalists with an update on their Super OLED TV during the IFA trade show in Berlin that kicks off Aug. 31.