Samsung Australia who in their latest financial filings have reported a $706 million dollar increase in revenues is looking to achieve a bumper last quarter in 2013 with the Company currently delivering to retailers several new products spanning tablets, TV’s, notebooks, digital cameras and a new range of wireless sound systems.

Between 2011 and 2012 Samsung Australia lifted revenues from $1.617 Billion to $2.324 Billion. Profits went from $10,416,000 to $15,299,000, now the Company is looking to increase revenues even further despite a softening in the TV and smartphone markets.

According to GfK Retail Tracking, sales volume data, from January 2013, to August 2013, tablet industry volumes grew by 55% year-on-year. In the same time period, Samsung’s tablet business grew by 463%. 

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During the same period Samsung Australia’s overall market share of the tablet market has doubled from 12% to 24%. 

GfK Retail Tracking data excludes direct sales for units sold via Samsung retail stores.

Over the last 12 months (September 2012 to August 2013), Australian consumers have spent $295M on Samsung large screen size TV’s (55″ and larger) which represents a 40% value share of the large screen market.

Since the Samsung Australia Smart TV range launch in April, Samsung’s value share of the Smart TV market to August 2013, has been consistent at 39%.

According to both JB Hi Fi and Harvey Norman executives the Samsung brand has witnessed explosive growth in Australia and is now the “most valuable” brand for retailers in Australia.

Interbrand, a major worldwide brand consultancy said recently that Samsung’s value has surged ahead since it entered the top 20 in Interbrand’s global brand rankings in 2009.

In 2012 the Company got into the top 10 brands in the world, they were also selected as No. 2 in the Most Innovative Companies Category this year.

Samsung who has been investing in the Australian market has spent millions building their brand credibility in Australia. Earlier this year they tipped millions into becoming the principle sponsor of the Sydney Opera House.

Interbrand said that Samsung increased its brand value mainly through TV (9 percent), mobile (77 percent) and memory (7 percent), and the other categories (7 percent), which resulted in an improved overall brand strength score.


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