Samsung Says No To Local Experience Stores As US Shuts The Doors

X

Samsung will not establish their own experience stores in Australia according to their former marketing director despite the Company exploring several options earlier this year following the success of their “pop up” store” which was opened right next to the Apple Store in Sydney to launch their new music service.

Samsung will not establish their own experience stores in Australia according to their former marketing director despite the Company exploring several options earlier this year following the success of their “pop up” store” for the launch of their new music service in partnership with EMI.

ChannelNews spoke to former marketing manager Lambro Skropidis shortly after he had visited a Samsung store in Korea. He said “The idea of a Samasung experience store has been evaluated. It could be an expensive operation especially in Australia. We have good retail relationships and we need to work closer with our retail partners as opposed to opening new stores” he said. 

Overnight Samsung announced that they were cloing their  interactive experience showroom in the Time Warner Centre in New York after a seven year run.

David Steel, strategy executive VP of Samsung Electronics North America “The Samsung Experience has played a very good role” in establishing the Samsung brand in the U.S. “Hundreds of thousands of consumers have visited in the past seven years and it has been an important contributor to Samsung’s success.”

Samsung said  that one of the reasons for it being closed is the company’s subsequent market share success, “in the U.S. as a premier electronics brand.

PX7S2 728x90 1 Samsung Says No To Local Experience Stores As US Shuts The Doors
4Square clarity ad 1 Samsung Says No To Local Experience Stores As US Shuts The Doors
4 Square Leaderboard 728x90 3 Samsung Says No To Local Experience Stores As US Shuts The Doors
cs2203g0026 009 624347 au cs co re fy23q2w5 sit in7420 2in1 728x90 R2 Samsung Says No To Local Experience Stores As US Shuts The Doors
Leaderboard 728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors
728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors
728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors
LG016 Corporate 4square Media LG ToneFree FP9 LB 728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors
BEL2221 4Square Magsafe 728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors
3 728x90 Samsung Says No To Local Experience Stores As US Shuts The Doors


YOU MAY ALSO LIKE