Samsung To Give Away Millions Of Dollars Worth Of HD TVs

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Samsung Australia is set to wade into the HD TV war by giving away a 22″ HD TV with every LCD or plasma TV purchased and a 26″ HD TV with every LED TV purchased.

Unlike offerings from Sony with their $499 Slim PS3 or Panasonic with their $1,200 home theatre or personal video the offer is unlimited.

The offer will run until the 24th of December 2009.

Currently Sony is offering 25,000 PS3 gaming consoles while Panasonic is offering 12,000 HD Tough LUMIX Camera pack valued at $643rrp, 12,000 HD Blu-ray Home Theatre valued at $1,099rrp or 12,000 HD Twin Turbo DVD Recorder’s with 250GB HDD also valued at $1,099rrp.

Recently Sharp announced that they were giving an Xbox 360 Elite along with Halo 3 with every Sharp TV purchased. This has been so successful that Sharp is now suffering supply issues according to Sharp General Manager Laurie Nolan.

During the past two months Sony has clawed back market share in the flat panel TV market lifting their share from 14% in August to 20% last week according to GFK data. Samsung has fallen from 40% to 30% while LG and Panasonic have around 9% of the market each.

Taking market share from every TV vendor has been private label TV’s, some bought in by retailers and other by Asian manufacturers who are starting to move into the Australian market with their own label.

These are the same Companies who are also manufacturing for Sony, Samsung and LG.

According to Mark Leathan Marking Manager of Samsung’s Consumer Electronics and AV division the Company is confident that they will have a successful last quarter. “We believe out free TV offer is strong and will appeal to consumers who want a second TV for a study, bedroom or to give to their children”.

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