Samsung is now tipped to reveal a new Google TV at next weeks CES Show in Las Vegas after initally saying that they would not have a display version ready in time.
Samsung along with LG and MediaTek are joining Google’s Internet-TV coalition Google said today in a blog posting. Google TV, introduced in 2010, also has the support of Marvell Technology Sony and Logitech.
“Google TV is about bringing new entertainment and innovation from the Web to TV,” Google said on its blog. “Our team along with our partners are pleased to bring more Google (GOOG) TV powered products to more people, across more devices in more countries in 2012.”
Google is shoring up support for the effort following slow initial sales for Google TV products. A lack of authorized content from media companies has made it harder to attract consumers to the idea. And one early partner, the set-top-box maker Logitech International SA, backed away from the coalition after disappointing orders.
It’s also expected that Google will announce new content at CES including a premium movie service. In recent months the platform has gained popularity since an updated version debuted in October, Google said. The company develops the software for the service and relies on manufacturers of TVs and other electronics to build products that work with the technology. Google is counting on the lineup to give it a foothold in consumers’ living rooms and challenge products from Apple Inc. (AAPL) and Microsoft Corp. (MSFT)
“Since launching the update, we’ve seen our activation rates more than double,” Google said. “New features and new apps are coming to the living room via Google TV almost every day. We now have more than 150 apps, which developers have specifically built for TV.”