Samsung Tries To Buy Their Way Into The SmartPhone Apps Market

X

Samsung, which is attempting to take on Microsoft, Google and Apple in the smartphone software market with its new bada operating system, has said that it is set to tip over $120 million dollars into trying to get a foothold in the software application market.

Choi Jee-sung, Samsung’s chief executive officer, told reporters at the Mobile World Congress in Barcelona last week that the ompany would continue to pump millions into the project.The world’s second largest mobile phone manufacturer is trying to grow market share in the smartphone segment with a “changed” marketing strategy that emphasises content, apps and services over hardware design and functionality.

The company expects to bring its app store to 50 countries this year and has released a software development kit for its quasi-open-source bada operating system.

In Australia, several software developers that already have applications running on the Apple iPhone and are now developing for the Google Android platform have said that they will not develop for the Samsung platform, with several claiming that they will only develop for the platform if Samsung pays for all of their development work.

Samsung’s bada platform supports multi-touch and the company’s custom TouchWiz 3.0 interface. TouchWiz handles widgets and features a combined inbox that manages contacts from phone, email, and updates from social media sites. The company launched its first bada phone, the Wave, earlier in the week, with Telstra executives telling SmartHouse that they will not be ranging the new phone.

Samsung plans to triple the number of smartphones it shipped last year. It will continue to develop phones for other mobile operating systems, including Android, Symbian, and Windows Mobile. It is also committed to the Wholesale Applications Community, a consortium of phone manufacturers and networks that includes rivals LG and Sony Ericsson.

FLOODLIGHT 2024 Banner 728x90px Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
250527 SAV Channel news June25 Leaderboard 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
JBL TourPro3 728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
GOTHAM 728px x 90px Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
ChannelNews AZ100 728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Skullcandy 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
BlueAnt 4SQM PumpAirUltra 728x90px Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
FA 979 HN MDF SG14 14gen 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Uniden Channelnews SoloX July 2024 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Hisense KV BannerAd 728 90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
appliance retailer leaderboard may 728x90 Hitachi updated Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Westan 728x90px Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Marshall 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Px7 S3 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
ELX DIG Crosscat Promo 728x90 Mar25 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
HAIER Series 600 FLW HPD Pairs 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
BEL2535 BPB024 4SQ Banners 728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
728 x 90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
AU X8 Banner 728x90 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
MOTO 36331576 Q3 Ad Banners 728x90 2 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market
Flick of a switch 728x90 1 Samsung Tries To Buy Their Way Into The SmartPhone Apps  Market


YOU MAY ALSO LIKE