Samsungs Head Into Audio Market With 24/7 IP Support

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Samsung Australia has invested in a 24/7 service support operation which allows the Company to interrogate home theatre, TV, audio and PC systems over the Internet.The new service which comes as the Korean Company looks to expand their share of the home theatre market, while moving into the audio market.

Philip Newton, Director of Audio Visual at Samsung Electronics Australia said “We see audio and the attach market as growth opportunities for Samsung. We are not just a TV company. In recent months we have conducted extensive research and we are confident that we can grow share in these categories as we now have the products and the experience to deliver for consumers an exceptional experience”.

“We have invested in a 24/7 online support operation because consumers want it and with the expansion of Wi Fi and networking technology, we are able to deliver networked products across both our TV, home theatre and audio range that allows us to interrogate a product when a consumer has a problem. All they have to do is press a help button on their Samsung product and a code is generated. This goes to a Samsung support centre that then looks at what is wrong with the device” said Newton.

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In a move away from TVs, PCs and appliances, Samsung yesterday showed a series of new products including a new audio dock and home theatre system that comes with vacuum-tube preamp technology which Newton claims delivers superior sound.

 The dock which is made of Australian timber will be launched later this year in Australia.

“Consumers think of us as being a leader in TVs, smartphones and appliances, but they don’t recognise us as an audio company,” said Newton.

SmartHouse has also discovered that Samsung is planning to launch a new receiver in 2013 along with several additional audio products.

With the launch of the vacuum-tube products, Samsung is “getting into the premium segment of audio,” Newton said.

He said Samsung has stepped up its audio focus because “we have some unique things to bring to the market.” One such thing is Sound Share, a feature that will appear in new wireless docking speakers.

These docking speakers use stereo Bluetooth to stream music and TV-program audio from select Bluetooth-equipped Samsung TVs. With this feature, consumers can stream a TV’s Internet music services to another room or listen to TV programming in an adjacent room without turning up the TV’s volume, a Samsung executive said.

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