As exclusively reported last month by both ChannelNews and SmartHouse, SBS Television last night confirmed that it will broadcast several of the upcoming FIFA 2010 World Cup games in 3D including the opening game between Australia and Germany.
The move will give Sony a big boost in their 3D TV battle with Samsung and LG as they are a major sponsor of the 2010 World Cup. It will also help Samsung they are the only vendor currently selling a 3D TV’s via retailers.
See original SmartHouse story here.
In other 3D moves, Foxtel has confirmed that they will broadcast this month’s friendly between Australia and New Zealand in 3D. Both teams have qualified for the World Cup in South Africa.
The broadcast, on Fox Sports takes the crown from the Nine Network who has been bragging that they and the NRL will be the first to broadcast a major sporting event in Australia in 3D.
The Nine Network broadcast of the State Of Origin game between NSW and Queensland will take place on May 26. The network is believed to have spent up to $10M on the broadcasts with equipment bought in from Europe and the USA for the broadcasts.
Yesterday, SBS confirmed it would show 12 to 15 FIFA World Cup games in 3D after the communications regulator allowed it and Nine to use vacant broadcast spectrum to conduct a 10-week national 3D trial broadcast.
Communications Minister Stephen Conroy also joined the live sport party yesterday, announcing he would temporarily suspend some FIFA World Cup matches from the anti-siphoning list, enabling SBS to show more than one match live at the same time by using its digital multi-channel SBS Two.
The decision, which represents a relaxation of the rules that require high-profile sports to be shown on free-to-air mainstream TV channels first, is being seen as a pointer to the likely outcome of the government’s review of the anti-siphoning legislation, expected soon.
Free-to-air TV networks are expected to be allowed to premiere more live sport on their digital channels, although this could leave the pay-TV industry with less sport to broadcast.
According to the Australian newspaper, David Malone, head of Fox Sports parent company Premier Media Group, refused to comment on the decision to remove some World Cup matches from the list.
However, he said the 3D technology would make “watching close action shots and corner kicks from the sidelines really come to life”.