Sensis “Business As Usual” Despite US Sale

X

No plans to dump print directories after sale to US companyThere was a time when we ran to the Yellow Pages for the phone numbers of everyone from the butcher, baker and candlestick maker. And not to mention getting your mates digits from the White Pages. But that day is long gone. 

And now, Telstra’s Yellow and White Pages directories business, Sensis, will soon be majority owned by US company, Platinum Equity, announced today. 

But it will still be “business as usual” for Sensis and the company will still be distributing White Pages directories to customers, although “we can’t say nothing will change”, a spokesperson told CN.
Digital is outstripping print and its growth has been “extraordinary” but there are “no plans” to drop print directories, and there is still a place for print in regional areas, the spokesperson added. 
Telstra’s Sensis revenues fell almost 12% to $1.3bn in FY13, while print revenues for White and Yellow Pages fell 11% and 25.6% respectively. However, Sensis digital revenues rose 11% to $415m, during the last financial year. 
In relation to the seemingly cheap sale pricetag of A$454m for a 70% stake in Telstra’s directories business, the spokesperson pointed out the figure is 2.4 times EBITDA, similar to other global directories transactions, of late.
Telstra share price remained stable at $5.25 – a 0.1% drop – today. 
The telco insists retaining a 30% stake in Sensis shows it still believes in its future. 
728x90 Sensis Business As Usual Despite US Sale
DSL X1852E SmartHouse 728x60 Sensis Business As Usual Despite US Sale
Leaderboard 728x90 Sensis Business As Usual Despite US Sale
4 Square Leaderboard 728x90 1 Sensis Business As Usual Despite US Sale
Media 728 x 90 Sensis Business As Usual Despite US Sale
ARL0618 Arlo Bday Sale Banner 728x90px 72dpi V2 Sensis Business As Usual Despite US Sale
BEL2221 4Square Magsafe 728x90 Sensis Business As Usual Despite US Sale
TCL 2022 mini LED 728x90 px Sensis Business As Usual Despite US Sale
%name Sensis Business As Usual Despite US Sale
cs2203g0026 009 624347 au cs co re fy23q2w5 sit in7420 2in1 728x90 R2 Sensis Business As Usual Despite US Sale


YOU MAY ALSO LIKE